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Intro

Entrepreneurial full-stack market leader and experienced people manager with a proven track record of driving revenue for B2B SaaS startups and fintech. Skilled at using data to uncover insights to create growth opportunities that resulted in millions of dollars in revenue for multiple global startups.

As a co-founder, I’ve learned how to take calculated risks, recognize when my assumptions are wrong, and adapt with quick pivots.

I’m also a travel junkie and proud father of two crazy ones 👶

Work / About me / Contact

My Work

Check Out My Work

About Me

Diego Rios / Sr. Product Marketer

I'm a Sr. Product Marketer based in Ann Arbor, MI — a builder and problem solver at heart.

If I am not running around like a madman after my kids, you can typically see me watching a lot of NBA and playing board games. Think you can beat me in Wingspan or Stratego?

Current: Sr. Product Manager at RocketMortgage

Previous

Product Marketing @ MessageBird & @ Pulley

Co-Founder @ Conversion

Founder @ Markeko

Product Manager @ Dimagi

Education

I studied finance, but am a builder at heart. Consider myself a bookworm and think cohort-based education is the way to go.

Usually taking a course at Reforge each quarter on product management and growth.

Highlights

• Organically built the largest global community of +28K Facebook Blueprint certified digital marketers, +3K students, and +11K newsletter subscribers.
• Outranked Facebook and WhatsApp with a blog and Youtube videos, grew an email list with a free +40 page guide, ran a Facebook Group with a +40% monthly engagement rate, and sold practice questions with a 4.8-star rating.
• Built scalable and repeatable content and case study flywheel to drive growth in existing verticals (on-demand, eCommerce, and marketplaces), as well as entering new ones (retail,  energy, and logistics) at MessageBird.
• Authored and developed marketing content including 12 case studies, five playbooks, 30 blog posts, and multiple sales enablement pieces with an external agency.
• Hired by several fintech startups in LATAM as the internal and external team leader, developing and executing new go-to-market strategies to expand into new markets and prioritizing the launch of growth experiments.
• Worked with +75 real estate projects to help sell +$50M in properties by crafting their go-to-market strategies, branding, messaging, and positioning.
• Developed, managed, and hired a team of +35 employees across areas of marketing, sales, and data analysis.
• Raised $65K to open the first co-working space in Guatemala City that ultimately failed.